MOODYBOARDS is for the images that don’t need a caption. The ones you save without knowing why. We pull from everywhere. No real theme declared. No brief. Just a board that feels right. Still us. Just without the words getting in the way.
You can follow us on Instagram here, but in its purest and most beautiful form this is a newsletter, something to slow your timeline down.
Before we get into it
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In case you missed it, here is what we have been working on:
My brother-in-law threw himself a concert for his 40th birthday. Every band he has ever played with showed up. The night was that good so he made us playlist, in his own words.
BREAKAWAY // 005 — Cycling Has a Visibility Problem
Ben Healy has 105,000 followers. Lewis Hamilton has over 40 million. That gap is not about talent. How fashion became the entry point for every sport that cracked the culture problem — and why cycling has not run that playbook yet.
LEFT TURNS // 003 — What If Cycling Had a Creative Director?
Crystal Palace did it. Como 1907 did it. The Cleveland Cavaliers did it. Every sport with cultural ambitions figured this out already. What happens when cycling finally makes the call.
If that sounds like your kind of newsletter, you know what to do.
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blimey, that makes me excited for the Giro. I picked up a pink newspaper at the opening stage in 2024, outside Turin, and it's still in my laptop case. Daily reminder of what's important.